Way back in 2015 we received a contact form submission from Michael at Dean Supply, a restaurant supply store located in Cleveland, and we followed up. Since then we’ve been working with them regularly to improve their Shopify webstore, culminating in the launch of a brand new site a few months ago.
The new design was a big departure from their existing theme, as you can see below in the before/after graphic. It features a tighter header, more advanced mega menu, cleaner and more unified typography, and improved technical performance, among many other changes.
The benefits of the improved design became apparent almost immediately after the launch back in August. Comparing the five months after the launch with the five months before, Dean Supply saw a 41.66% increase in user sessions, a 29.23% increase in transactions with a 50% increase in unit quantity, and a 47.55% in revenue.
Those numbers are fantastic, but comparing the five months after launch to the same time in the previous year produces even more staggering figures: 125% more sessions, 183.41% increase in transactions, and a 158.24% increase in revenue.
Not all of the improvements were due to the launch of the new theme, however. Dean Supply has run some successful marketing campaigns and we’ve worked with them to implement a number of technical and design changes over the past few years, but it’s clear that the new design is working and paying huge dividends.
The Dean Supply website includes a ton of great functionality for their customers. Some examples include the option to pickup in the store, wishlists, live search, powerful product filtering, custom tabbed product descriptions, and smart product recommendations. Be sure to check it out a www.shopatdean.com and follow them on Facebook, Twitter, and YouTube.