Tag Archives: optimization

Big Changes = Big Improvements for Dean Supply

Name: Dean Supply
Item: Dean Supply
Rating: 5
Author: Michael DeSatnik

Monday, 30 January 2017 14:05

Written by United Networks

0 Comments

Way back in 2015 we received a contact form submission from Michael at Dean Supply, a restaurant supply store located in Cleveland, and we followed up. Since then we’ve been working with them regularly to improve their Shopify webstore, culminating in the launch of a brand new site a few months ago.

Once the United Networks redesign went live, we saw an immediate increase in every category. Site visits, time on site, page visits, conversions, and repeat orders. Every month we continue to set new records for our ecommerce business. Plus, it’s nice to have a website where we are complimented on a daily basis. We can not thank United Networks enough for the success we have seen and are already planning for the next phase. Stay tuned!
Michael wrote a much longer testimonial which can be found here. Thanks for the kind words!
Michael DeSatnik Head of Ecommerce Dean Supply February 2, 2017

The new design was a big departure from their existing theme, as you can see below in the before/after graphic. It features a tighter header, more advanced mega menu, cleaner and more unified typography, and improved technical performance, among many other changes.

The benefits of the improved design became apparent almost immediately after the launch back in August. Comparing the five months after the launch with the five months before, Dean Supply saw a 41.66% increase in user sessions, a 29.23% increase in transactions with a 50% increase in unit quantity, and a 47.55% in revenue.

Those numbers are fantastic, but comparing the five months after launch to the same time in the previous year produces even more staggering figures: 125% more sessions, 183.41% increase in transactions, and a 158.24% increase in revenue.

Not all of the improvements were due to the launch of the new theme, however. Dean Supply has run some successful marketing campaigns and we’ve worked with them to implement a number of technical and design changes over the past few years, but it’s clear that the new design is working and paying huge dividends.

The Dean Supply website includes a ton of great functionality for their customers. Some examples include the option to pickup in the store, wishlists, live search, powerful product filtering, custom tabbed product descriptions, and smart product recommendations. Be sure to check it out a www.shopatdean.com and follow them on Facebook, Twitter, and YouTube.

Rush Passport Center: All Things Passport Expediting

Monday, 08 August 2016 10:20

Written by United Networks

0 Comments

As part of our Barrel Roll WordPress maintenance service we often work with members to improve their sites and sometimes those conversations lead to new projects. That’s exactly what happened when the folks behind RushPassportCenter.com (RPC) approached us to develop their project, a community resource covering everything you need to know about expediting your passport.

The project began with brainstorming the concept and doing keyword research to determine what content would be included at launch. We created a number of layouts for RPC to choose from and once the selection was made, development began in earnest.

We've never had a developer this easy to work with and this thorough. They literally started with nothing and soon created our branding, logos, and brand new website. We appreciate that they worked so hard to understand the details of our business and then turned those details into easy-to-understand language for customers. We are thrilled with the results and plan to expand our relationship with more development projects.
David W. Team Leader VitalDocs August 6, 2016

We worked with RPC to develop and rank a list of target keywords and created the content for the new site, giving them a solid foundation for launch. Custom featured images were created for the posts and an expansive list of the best Registered Passport Expediters was created with a user-friendly rating system included. We optimized the site with state-of-the-art caching to make sure it ranks well and loads quickly.

Our team also created a sharp logo for their new brand and integrated that into the site. Favicons were implemented and color schemes put in place to match throughout the site.

Rush Passport Center is now the premier community resource for information about expediting passports and the Registered Passport Expediters who help make the process easier. Keep an eye on the site as we’re working with them to development even more excited new features!