Tag Archives: mobile

Is Your Site Ready For Google’s Mobile-friendly Labels?

Google's mobile-friendly tagEarlier this week Google announced the launch of mobile-friendly labels in their search results. The new label will give users a quick visual indication of whether or not a website has an optimized mobile experience.

Perhaps just as important as the label itself is what Google briefly mentioned in their official blog post:

We see these labels as a first step in helping mobile users to have a better mobile web experience. We are also experimenting with using the mobile-friendly criteria as a ranking signal.

This “first step” is an important one as mobile web usage continues to climb. Depending on how much weight Google gives to websites that are optimized for mobile we could soon see big changes in ranking for those websites that are. A responsive website design is a great way to make sure that you’re ready for the new label and gain an edge on your competition in the mobile search results. Back in June 2013 Google let us know that they were penalizing sites with bad mobile design, but the mobile-friendly labels are the first clear indicator that they are rewarding the good ones. Here are the criteria Google specified for the mobile-friendly designation:

  • Avoids software that is not common on mobile devices, like Flash
  • Uses text that is readable without zooming
  • Sizes content to the screen so users don’t have to scroll horizontally or zoom
  • Places links far enough apart so that the correct one can be easily tapped

Our website is already labeled mobile-friendly. Is yours? Let us help.

Be More Mobile Friendly With a ShiftNav Pro Menu

After a few years of developing responsive websites one thing we’ve come to realize is that most mobile menus are terrible. They are clunky, slow to respond and require pinpoint precision to activate. Aesthetically they leave a lot to be desired and often times mobile menus are exactly the same as their desktop brethren, which is rarely ideal.

We wanted a better solution for our clients. A mobile menu should be quick, clean and make great use of the limited screen real estate allotted to phones. They should stay out of the way so the content remains the focus, yet be easy to access when needed.

ShiftNav ProAfter quite a bit of searching and testing we settled on ShiftNav; a WordPress plugin that adds an off-canvas menu which met all of our requirements. It’s sleek, lightweight and because it’s off-canvas it stays out of the way until needed. Developed by Sevenspark, the same company that makes the excellent UberMenu plugin, the plugin comes in free and Pro versions. We use the latter version for all of our clients because it offers advanced content like logos, icons and better sub-menu handling.

Off-canvas means that the menu is loaded each time the page loads but it isn’t displayed until it’s toggled. The menu sits off to the left or right of the screen and slides in when activated. Users can swipe to remove it or simply touch the menu or content area. It’s the same sort of technology that major websites like NPR and Mashable use, but we think ShiftNav may even have them beat.

With the advanced settings that ShiftNav Pro offers you can tailor the menu to the needs of your audience. It’s a great fit for anyone looking to improve the mobile experience on their WordPress powered website. Want to see it in action? We’re running it on our website right now – just pull us up on your phone.

Need some help implementing ShiftNav? Reach out and let’s get started!

Some of Our Clients

Forbidden Island
Rush Passport Center


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