Tag Archives: ecommerce

Big Changes = Big Improvements for Dean Supply

Dean Supply

Way back in 2015 we received a contact form submission from Michael at Dean Supply, a restaurant supply store located in Cleveland, and we followed up. Since then we’ve been working with them regularly to improve their Shopify webstore, culminating in the launch of a brand new site a few months ago.

Michael DeSatnik - Dean Supply

Once the United Networks redesign went live, we saw an immediate increase in every category.  Site visits, time on site, page visits, conversions, and repeat orders. Every month we continue to set new records for our ecommerce business.  Plus, it’s nice to have a website where we are complimented on a daily basis.  We can not thank United Networks enough for the success we have seen and are already planning for the next phase.  Stay tuned!

Michael wrote a much longer testimonial which can be found here. Thanks for the kind words!

Michael DeSatnik Head of Ecommerce Dean Supply February 2, 2017

The new design was a big departure from their existing theme, as you can see below in the before/after graphic. It features a tighter header, more advanced mega menu, cleaner and more unified typography, and improved technical performance, among many other changes.

The benefits of the improved design became apparent almost immediately after the launch back in August. Comparing the five months after the launch with the five months before, Dean Supply saw a 41.66% increase in user sessions, a 29.23% increase in transactions with a 50% increase in unit quantity, and a 47.55% in revenue.

Those numbers are fantastic, but comparing the five months after launch to the same time in the previous year produces even more staggering figures: 125% more sessions, 183.41% increase in transactions, and a 158.24% increase in revenue.

Not all of the improvements were due to the launch of the new theme, however. Dean Supply has run some successful marketing campaigns and we’ve worked with them to implement a number of technical and design changes over the past few years, but it’s clear that the new design is working and paying huge dividends.

The Dean Supply website includes a ton of great functionality for their customers. Some examples include the option to pickup in the store, wishlists, live search, powerful product filtering, custom tabbed product descriptions, and smart product recommendations. Be sure to check it out a www.shopatdean.com and follow them on Facebook, Twitter, and YouTube.

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Freshly Launched – Loja Leblon!

Matt Tompulis, owner of Loja Leblon, a Brazilian lingerie and swimwear company located in Downtown Norfolk, needed a new webstore and he needed one quickly. He was looking for a fresh design that was responsive in nature so his customers could purchase from any device, any time, anywhere in the world.

We worked with Matt to evaluate his needs and built out a brand new webstore using the Shopify platform. The new store has a responsive template that automatically adjusts to your device, whether it be a laptop, phone or tablet. We consolidated his social media accounts and created unified branding and image elements to tie together his brand across all of his online properties.

[wpw_ba_viewer width=”auto” height=”auto” anim_speed=”600″ start_percent=”0.5″ lightbox=”simple+lightbox” disable_intro=”false”]
[wpw_ba_img src=”https://unitednetworksonline.com/wp-content/uploads/2013/07/A42A0626_retouched.jpg” data_alt=”https://unitednetworksonline.com/wp-content/uploads/2013/07/A42A0626.jpg” title=””]

Check out the before (left) and after (right) images by using the slider. We softened the images, de-emphasied the backgrounds and airbrushed out some small problem spots on each of the models.

Part of the project involved the cleanup of hundreds of photo shoot images which were used as product images on the webstore. Each image was manually adjusted to remove problem areas and were softened which put the focus on the products and models.

When I met Scott I knew we were in good hands. He answered all my questions in real time and he is always available. He improved our company in numerous areas such as Search Engine Optimization (SEO), social media, website administration and all facets of the site itself.- Matt Tompulis - President, Loja Leblon
We also assisted Matt in implementing a shipping solution with UPS, a mailing list with Mailchimp and integrated his Google Virtual Tour. He now manages his product inventory through the easy to use Shopify interface and the new site is search engine optimized and has several types of statistical tracking software installed so Matt can adjust to an evolving marketplace.

Loja Leblon is a premier boutique offering high quality Brazilian swimwear, lingerie and underwear for men and women. The new website is live at www.lojaleblon.com.

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A Better Webstore

Everyone wants to start their own webstore. It’s kind of the new American dream. But do you really know what it involves?

While it’s true that anyone with a few hundred dollars, something to sell and an adventurous spirit can go online and start selling, what no one will tell you is that you will probably fail without guidance. Have you setup a merchant services account with your bank? Have a transaction gateway setup to accept credit card payments? How about PayPal? Google Checkout? Have you checked to make sure you can legally sell your items online? How about taxes and shipping?

Those are just a few questions you need to have answered before opening your store. We advise clients to treat a webstore just like opening a new brick and mortar – with the same planning and excitement. When you’re ready, let us help you get your webstore online and setup properly – so your customers can find you and you can find them.

Contact us today about getting your eCommerce dreams off the ground!

Some of Our Clients

Forbidden Island
Rush Passport Center


  • Once again the team at United Networks hit it out of the park! We are so happy with the complete redesign and launch of seven, yes seven websites! United Networks created modern, fresh sites that really impact our market. They certainly are experts in web design and web marketing. Frank Azzalina - Director of Business Development, Hampton Roads Transportation Inc.

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