We love working with unique and passionate businesses, and The New Leaf, a flower shop in the exciting Chelsea district of Norfolk, Virginia, is exactly that.
Throughout the process of developing their site we went through numerous designs and styles of typography until we landed on just the right combination. We created dozens of custom graphics to showcase their unique arrangements and setup a review section that pops because people love The New Leaf.
Unlike many other flower shops, The New Leaf doesn’t list specific arrangements for sale on their website. That’s because they want to be sure each customer gets the freshest, most unique arrangements possible on the day of their order. To help facilitate this, we created a “How to Order” page that gives customers information on the process and a form to get in touch with the pros.
The new design is working. Comparing three months after launching back in May to the three months prior, The New Leaf has seen a 25% increase in website users and a 32% decrease in their bounce rate. The bounce rate on mobile dropped by almost 50% and organic search traffic is up almost 13%.
Not long after the launch of their site The New Leaf became a Barrel Roll member and has received ongoing WordPress maintenance since to keep their site running smoothly, up to date, and secure.
The New Leaf in Ghent in one of Norfolk’s premier flower shops. They create wonderfully unique arrangements for all kinds of events. Be sure to check out their website at http://www.newleafghent.com and follow them on Facebook.