Tag Archives: adwords

Norfolk, VA Named Google’s 2015 Virginia eCity

Google eCity 2015 - Norfolk, VA

Google eCity 2015 - Norfolk, VAGoogle has announced their 2015 eCity winners, and our home town of Norfolk has topped the list in Virginia

Google describes the award thusly:

Google’s eCity Awards recognize the strongest online business community in each state. These cities’ businesses are using the web to find new customers, connect with existing customers and fuel their local economies.

The report was created by looking at which cities in each state had the most companies using Google AdWords as a percentage of the population of a given city. From that shortlist, a random sampling of businesses in each city was analyzed and rated based on factors such as whether or not each company had a website, blog, or a social network presence. More on the methodology here. The city with the highest overall rating won. Go Norfolk!

 

Know Thy Enemy: Researching Your Online Competition

There are a lot of people out there who think they know their market and the competition but may have never done any competitive research. That’s a mistake which should be remedied right away.

The following article written by Ondrej Kubala outlines tactics and tools to use to aid in your research. There are some things listed in the article that we don’t recommend doing, primarily spending time stealing your competitors engaged social media users (you should be creating your own), but it’s well worth a read for insights into what is and isn’t working for your competition and what you can be doing better.

Do you know your competitors? Why is that your competitors have more online success than you and you are producing great content? Spy on competitors!

Source: How To Spy On Competitors in 9 Actionable Steps | Audienti

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