When you dispatch cabs for six different companies in five cities your websites need to appeal to a lot of different kinds of customers. They’ll find you through search engines, websites, advertisements, and word of mouth. They will be using hundreds of different types of devices but most of them will have a single goal: to book a cab.
Hampton Roads Transportation, Inc. (HRTI) and the six cab companies needed an overhaul of their websites and they wanted each of them to make it easy for a customer to book a cab right away through a phone call or App-a-Cab, a smartphone app which we developed the website for back in February. We built the responsive websites using a WordPress multisite installation to simplify future updates and management. Each site includes dozens of little touches including customized dynamic headers, the fantastic ShiftNav Mobile Menu, custom fields to make multisite management easier, electronic forms that are stored in the database, and design variations that look great on tablets and phones.
The sites were also search engine and performance optimized, and it has already paid off with massive increases in website traffic since the sites were launched.
On average, the sites have seen a 215.20% increase in sessions, a 162.77% increase in users, and a massive 634.28% increase in organic traffic from search engines comparing a three week time period before and after launch.
These results are due in part to optimization but also because we took the time to create sitemaps, setup 301 redirects for all of the existing links from the old sites, and configured 404 reporting tools to handle anything that was missed. This meant that users rarely saw a broken page and we captured all of the traffic that sites often lose during a transition as significant as this one. We created custom meta language to capture clicks from the organic listings and made sure that everything was seen as mobile friendly and error-free by Google. All of the work has paid off; HRTI and the cab companies are seeing great results. We look forward to working with them in the future and, hopefully, hearing from you when your project is ready!
Hampton Roads Transportation, Inc., has provided state-of-the-art dispatch service and administration for taxicab companies operating throughout Hampton Roads for over 30 years. Check out the new websites for Black & White Cabs of Norfolk, Black & White Cabs of Virginia Beach, Norfolk Checker Taxi, Yellow Cab of Norfolk, Yellow Cab of Hampton, Yellow Cab of Newport News, and HRTI. Be sure to follow them on Facebook and Twitter, too!