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Big Changes = Big Improvements for Dean Supply

Dean Supply

Way back in 2015 we received a contact form submission from Michael at Dean Supply, a restaurant supply store located in Cleveland, and we followed up. Since then we’ve been working with them regularly to improve their Shopify webstore, culminating in the launch of a brand new site a few months ago.

Michael DeSatnik - Dean Supply

Once the United Networks redesign went live, we saw an immediate increase in every category.  Site visits, time on site, page visits, conversions, and repeat orders. Every month we continue to set new records for our ecommerce business.  Plus, it’s nice to have a website where we are complimented on a daily basis.  We can not thank United Networks enough for the success we have seen and are already planning for the next phase.  Stay tuned!

Michael wrote a much longer testimonial which can be found here. Thanks for the kind words!

Michael DeSatnik Head of Ecommerce Dean Suplly February 2, 2017

The new design was a big departure from their existing theme, as you can see below in the before/after graphic. It features a tighter header, more advanced mega menu, cleaner and more unified typography, and improved technical performance, among many other changes.

The benefits of the improved design became apparent almost immediately after the launch back in August. Comparing the five months after the launch with the five months before, Dean Supply saw a 41.66% increase in user sessions, a 29.23% increase in transactions with a 50% increase in unit quantity, and a 47.55% in revenue.

Those numbers are fantastic, but comparing the five months after launch to the same time in the previous year produces even more staggering figures: 125% more sessions, 183.41% increase in transactions, and a 158.24% increase in revenue.

Not all of the improvements were due to the launch of the new theme, however. Dean Supply has run some successful marketing campaigns and we’ve worked with them to implement a number of technical and design changes over the past few years, but it’s clear that the new design is working and paying huge dividends.

The Dean Supply website includes a ton of great functionality for their customers. Some examples include the option to pickup in the store, wishlists, live search, powerful product filtering, custom tabbed product descriptions, and smart product recommendations. Be sure to check it out a www.shopatdean.com and follow them on Facebook, Twitter, and YouTube.

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Some of Our Clients

App-a-Cab
Forbidden Island
Rush Passport Center

Testimonials

  • We are extremely pleased with the work United Networks did designing our new App-a-Cab website. They were easy to work with and understood what we wanted, worked quickly, and also recommended many elements of design we would have never thought of. United Networks understands digital platforms and was able to create a modern, sleek new website for our constantly changing market. I would recommend United Networks to any company looking to enhance their digital footprint and showcase their brand. Frank Azzalina - Director Business Development, Hampton Roads Transportation, Inc.

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