It’s easier than ever to create a professional website. You have a lot of options to choose from and some of them look beautiful, but what good is your lovely website if no one can find you in a search engine? That’s where search engine optimization (SEO) comes in.
There are only three ways people find a company these days. Word of mouth, advertisements and from searching online. Providing great products or services and having a strong social media presence will take care of word of mouth and advertising is a complicated beast which we can help you with if you’re interested in advertising online, but we’ll leave those two for another day. Let’s review how United Networks helps our clients get noticed in the search results:
- Experience A lot of so-called “SEO Experts” really don’t have any experience in the industry. You have to spend a lot of time researching, testing and optimizing to know what works and what doesn’t. It’s not enough just to get a demo website to the top of a Google organic search for some bizarre keyword like “Alaskan bacon bits farmer”. An expert in SEO will tell you that the real test is ranking for difficult keyword phrases and staying in the top three. We’ve done that, and we can do it for your company.
- Setting Reasonable Goals Sometimes it’s not possible to outrank the competition for a certain keyword phrase. Rather than spend a lot of time and money fruitlessly trying to beat Amazon or Google, we work with our clients to find keyword variations that they can rank highly for. When we do our initial research we’ll tell you what the competition looks like and make honest and concise recommendations.
- Getting in The Top Three It’s not enough just to be on the first page of the organic search results; you really need to be in the top three. Take a look at the heat map to the right. This was generated during a study that tracked eye movement when users searched. Results at the bottom of the page are rarely even seen, let alone clicked. That’s why you need to be in the top three and you get there by focusing on attainable keywords using the appropriate strategies.
- Optimization, The Right Way Years ago, SEO experts advised a wide array of solutions for increasing your page rank. Everything from link farming to mass posting of press releases were on the table and some of them even worked; for a time. Today, as Google’s algorithms have become ever more intelligent, we have to do things differently. Our work is done mostly in the code of the page itself and in the content. We can do both of those for you, or get your code cleaned up and get you moving in the right direction on content so your staff can take over.
Search engine optimization doesn’t have to be complicated or overwhelming. It’s challenging and fun to watch your content climb in the rankings over time! Contact us today and let’s work together to get your website noticed.