A website is about more than telling your audience how to get in touch, or what you sell, or what you do. It’s about connecting with an audience. The Virginia Coalition for Immigrant Rights has a diverse audience of millions across the Commonwealth of Virginia and we have created a website that connects them to the resources they need.
By implementing a responsive website using WordPress we gave Virginia Immigrant Rights (VIR) a presence that helps them connect the way their visitors want, via any device type, anywhere, anytime. Social media is featured prominently in the main menu and throughout the site to keep the conversation going, and we added several additional elements that give VIR several ways to get information to their users.
- Blogs – The website features several categories of blogs which allows VIR to post for specific audiences and share socially without making followers hunt for information.
- Interactive Map with User Submission – In order to help bring resources to the attention of VIR’s audience we implemented an interactive, searchable and sortable map with a form so visitors can submit new companies and organizations.
- Membership System – VIR is a membership-based organization so we integrated a fully featured membership management system into WordPress which gives them the ability to control what content the public sees and what’s available only for members. The system supports multiple plan types and VIR can manage their members and allows for content to be restricted based on the type of membership.
In addition to these features, we’ve also integrated the wonderful ShiftNav mobile menu to provide a better experience on mobile devices, integrated analytics software, tweaked the SEO settings and all the other little things that make a site work and look great.
Last, but not at all least, we created a snazzy logo and branding element for Virginia Immigrant Rights. It shows the diversity of their audience in a way that is fun yet professional. It’s memorable in a good way.
The Virginia Coalition for Immigrant Rights seeks to improve the quality of life for undocumented and low-income immigrants through legal assistance, civic engagement, and community partnerships. You can see the new site at www.virginiaimmigrantrights.org or follow them on Facebook and Twitter.