Way back in 2015 we received a contact form submission from Michael at Dean Supply, a restaurant supply store located in Cleveland, and we followed up. Since then we’ve been working with them regularly to improve their Shopify webstore, culminating in the launch of a brand new site a few months ago.

Michael DeSatnik - Dean Supply

Once the United Networks redesign went live, we saw an immediate increase in every category.  Site visits, time on site, page visits, conversions, and repeat orders. Every month we continue to set new records for our ecommerce business.  Plus, it’s nice to have a website where we are complimented on a daily basis.  We can not thank United Networks enough for the success we have seen and are already planning for the next phase.  Stay tuned!

Michael wrote a much longer testimonial which can be found here. Thanks for the kind words!

Michael DeSatnik Head of Ecommerce

The new design was a big departure from their existing theme, as you can see below in the before/after graphic. It features a tighter header, more advanced mega menu, cleaner and more unified typography, and improved technical performance, among many other changes.

The benefits of the improved design became apparent almost immediately after the launch back in August. Comparing the five months after the launch with the five months before, Dean Supply saw a 41.66% increase in user sessions, a 29.23% increase in transactions with a 50% increase in unit quantity, and a 47.55% in revenue.

Those numbers are fantastic, but comparing the five months after launch to the same time in the previous year produces even more staggering figures: 125% more sessions, 183.41% increase in transactions, and a 158.24% increase in revenue.

Not all of the improvements were due to the launch of the new theme, however. Dean Supply has run some successful marketing campaigns and we’ve worked with them to implement a number of technical and design changes over the past few years, but it’s clear that the new design is working and paying huge dividends.

The Dean Supply website includes a ton of great functionality for their customers. Some examples include the option to pickup in the store, wishlists, live search, powerful product filtering, custom tabbed product descriptions, and smart product recommendations. Be sure to check it out a www.shopatdean.com and follow them on Facebook, Twitter, and YouTube.

Dean Supply Before & After (With nifty interactive slider!)

  • Before-Dean Supply
    After-Dean Supply
    BeforeDean SupplyAfter