Google's mobile-friendly tagEarlier this week Google announced the launch of mobile-friendly labels in their search results. The new label will give users a quick visual indication of whether or not a website has an optimized mobile experience.

Perhaps just as important as the label itself is what Google briefly mentioned in their official blog post:

We see these labels as a first step in helping mobile users to have a better mobile web experience. We are also experimenting with using the mobile-friendly criteria as a ranking signal.

This “first step” is an important one as mobile web usage continues to climb. Depending on how much weight Google gives to websites that are optimized for mobile we could soon see big changes in ranking for those websites that are. A responsive website design is a great way to make sure that you’re ready for the new label and gain an edge on your competition in the mobile search results. Back in June 2013 Google let us know that they were penalizing sites with bad mobile design, but the mobile-friendly labels are the first clear indicator that they are rewarding the good ones. Here are the criteria Google specified for the mobile-friendly designation:

  • Avoids software that is not common on mobile devices, like Flash
  • Uses text that is readable without zooming
  • Sizes content to the screen so users don’t have to scroll horizontally or zoom
  • Places links far enough apart so that the correct one can be easily tapped

Our website is already labeled mobile-friendly. Is yours? Let us help.